Post by account_disabled on Feb 25, 2024 7:54:19 GMT
Morning Brew , an American business and financial newsletter, was sold in October 2020 for around 75 million dollars to Insider Inc., the company responsible for Business Insider. At the time, with a subscriber base of more than 2.5 million people, Morning Brew stood out in the newsletter market by providing informative and relaxed content for its readers. The newsletter was founded in 2015 by Alex Lieberman and Austin Rief, while both were still attending the University of Michigan. In 2022, the newsletter reached the impressive mark of 4 million subscribers and revenue of more than US$50 million for the year, more than doubling its annual revenue from , which had been US$20 million. The Morning Brew team is made up of more than 230 people who work on creating newsletters for the retail, marketing, human resources and emerging tech segments.
One of its founders, Alex Lieberman, who was 28 years old when he sold the company, gave an interview on the subject to the Deep Dive with Ali Abdall podcast . The sale of Morning Brew is yet another example of how newsletters have become a popular and attractive means of sharing information. Media and technology companies are increasingly investing in this content format to reach specific audiences, especially when taking into account the difficulties faced by creators in distributing their organic content on Coinbase Virtual Currency Database social networks with a reasonable reach. Morning Brew newsletter registration confirmation page Morning Brew newsletter registration confirmation page Furthermore, the sale of Morning Brew also highlights the importance of quality and relevant content for readers. The newsletter stood out by offering informative and relaxed content, which resulted in a large number of loyal and engaged readers.
Morning Brew newsletter welcome email marketing example Welcome marketing email received shortly after registering for the Morning Brew newsletter. Preview of content from one of the Morning Brew newsletters Content preview of the Morning Brew newsletter (which tends to be really long, with a lot of content). With the acquisition by Insider Inc., Morning Brew is expected to continue growing and offering quality content to its readers, maintaining its position as one of the most popular and successful newsletters on the market. Proof of Morning Brew's continued growth was the announcement in January 2023 of its acquisition of Our Future, a digital media startup that produces short-form commercial video content and helps large companies thrive on emerging platforms. The Morning Brew newsletter is sent daily in the mornings, including on weekends, always with the coffee cup emoji in.
One of its founders, Alex Lieberman, who was 28 years old when he sold the company, gave an interview on the subject to the Deep Dive with Ali Abdall podcast . The sale of Morning Brew is yet another example of how newsletters have become a popular and attractive means of sharing information. Media and technology companies are increasingly investing in this content format to reach specific audiences, especially when taking into account the difficulties faced by creators in distributing their organic content on Coinbase Virtual Currency Database social networks with a reasonable reach. Morning Brew newsletter registration confirmation page Morning Brew newsletter registration confirmation page Furthermore, the sale of Morning Brew also highlights the importance of quality and relevant content for readers. The newsletter stood out by offering informative and relaxed content, which resulted in a large number of loyal and engaged readers.
Morning Brew newsletter welcome email marketing example Welcome marketing email received shortly after registering for the Morning Brew newsletter. Preview of content from one of the Morning Brew newsletters Content preview of the Morning Brew newsletter (which tends to be really long, with a lot of content). With the acquisition by Insider Inc., Morning Brew is expected to continue growing and offering quality content to its readers, maintaining its position as one of the most popular and successful newsletters on the market. Proof of Morning Brew's continued growth was the announcement in January 2023 of its acquisition of Our Future, a digital media startup that produces short-form commercial video content and helps large companies thrive on emerging platforms. The Morning Brew newsletter is sent daily in the mornings, including on weekends, always with the coffee cup emoji in.