Post by account_disabled on Apr 30, 2024 7:18:33 GMT
However as always there are extremely bad actors on the internet who will massively increase their own follower count and lower the average follower count of everyone else . Influencer marketing is more popular in Estonia than you think . In fact using the tool to find influencers we can see that there are more than 100 people in Estonia among whom there are at least 100 followers on the Estonian audience . The large number of social media savvy Estonians has attracted the attention of local and international brands who pay Estonian influencers for promotions . Researching how much influencers charge in Estonia comes with its own set of challenges , not the least of which is identifying influencers with a genuine and engaging target audience. How many fake followers do top Estonian influencers have . One million and one hundred thousand. Approximately out of the 10,000 fans we analyzed . We used and analyzed the most followed influencers in the Estonian market . The results are surprisingly positive but Estonian brands who want to save their budgets from fraud need to take action .
We work with brands around the world on influencer marketing and we recommend not working with anyone who has more than fake followers . Estonia overall ranks higher than this has real followers. Latvia for reference is below this threshold . That being said there is a small segment of Clinics Email List the audience that has extremely low credibility and is essentially useless for branding purposes . A chart showing how many of Estonia’s top influencers have fake followers is less credible than anyone we work with. One way to think about it is if you pay based on follower count you'll probably need to pay at least a minimum more . Some related common pitfalls assume that your organization cares about fake followers or that they use the technology to detect fake followers . Their job is to sell you stuff rather than provide you value ( either way they get your money ).
Review your agency technology . I can do this for you if you want . It is assumed that the product they use protects them from fake fans although there is no indication that it does . Ask how the influencer is being scrutinized and ask for evidence of that. It's better to ask them why one is better than the other (good benchmark). Pay based on follower count coverage . If your metrics are more objective than these you can more easily justify spending money on influencers . Conversions are our favorite way to measure influencer marketing ROI . How to avoid fake followers Use tools that make it easy to find trusted influencers and analyze their audience or pay based on metrics other than followers , such as conversions . I can help you set up this feature in your organization for free or answer any questions you have about influencer marketing .
We work with brands around the world on influencer marketing and we recommend not working with anyone who has more than fake followers . Estonia overall ranks higher than this has real followers. Latvia for reference is below this threshold . That being said there is a small segment of Clinics Email List the audience that has extremely low credibility and is essentially useless for branding purposes . A chart showing how many of Estonia’s top influencers have fake followers is less credible than anyone we work with. One way to think about it is if you pay based on follower count you'll probably need to pay at least a minimum more . Some related common pitfalls assume that your organization cares about fake followers or that they use the technology to detect fake followers . Their job is to sell you stuff rather than provide you value ( either way they get your money ).
Review your agency technology . I can do this for you if you want . It is assumed that the product they use protects them from fake fans although there is no indication that it does . Ask how the influencer is being scrutinized and ask for evidence of that. It's better to ask them why one is better than the other (good benchmark). Pay based on follower count coverage . If your metrics are more objective than these you can more easily justify spending money on influencers . Conversions are our favorite way to measure influencer marketing ROI . How to avoid fake followers Use tools that make it easy to find trusted influencers and analyze their audience or pay based on metrics other than followers , such as conversions . I can help you set up this feature in your organization for free or answer any questions you have about influencer marketing .